| Digital Puts Us Ahead |
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We consider our property particulars and marketing literature to be among the most advanced in the marketplace.
As soon as we have input details of a new property for sale or rent into our computer system, the information
is loaded up to the web and forwarded to our printing partners, for full colour printing of the details – and returned the next day.
We produce more than £6 million
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property particulars and 4 million marketing leaflets this way every year, as well as 750,000 copies of our own glossy ‘Living Room’ magazine.
As well as being able to order online, each of the branches can personalise their particulars and other marketing material via their own bespoke branch software. We also use technology to automatically send property details to local newspapers for advertising.
We invest over £4 million each year on local and national newspaper advertising.
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| Spicerhaart in the driving seat |
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Spicerhaart’s estate agency branches are all highly visible around town. Not just in the
high streets, but around and about, with our sales negotiators driving our
signwritten cars.
This helps to raise our profile, in turn driving customers to our websites and branches,
and complementing our high profile advertising in the media.
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